Nilesh Patel

If someone who takes something ordinary, works on it and transforms it into extra-ordinary is an Alchemist, then that is how I prefer to be called.

Someone like me, who clicks pictures of people, products or events is traditionally called a photographer. But let me tell you, photography is something I do, not who I am. I am an Alchemist. I take an ordinary object and transform it into a desirable product, I take a lay-face and transform it into a glamorous snap, I click a mundane event and turn it into an unforgettable memory.

In the past decade that I have worked in the area of Events, Products and Model photography, I have learned that photography is no longer a trade of capturing special moments. In fact, in today's digital age, when almost everybody clicks a few hundred pictures using their digital camera or smart-phone, photographer has joined the extinct species club. This is the age of visual artists, the photo-alchemists, who can create larger than life images and superlative shots.